Apple Intelligence: Revolution or Evolution?

A new approach to Artificial Intelligence

FeDev
3 min readJun 22, 2024

I recently came across some exciting news from Apple that really got me thinking. They’ve rebranded their AI technology as “Apple Intelligence” and have chosen to integrate OpenAI’s models rather than developing their own. This move is not just about a name change; it’s a strategic decision that could reshape how we interact with technology. Let’s dive into what this means and why it’s a big deal.

The rebranding of AI as “Apple Intelligence”

So, what exactly is “Apple Intelligence”? Essentially, Apple has taken the concept of Artificial Intelligence and given it a new name to reflect their unique approach. They’re not just following the mainstream AI trends; they’re setting their own path.

I find this fascinating because it’s not just about having the latest tech. It’s about how this tech can be made accessible and useful to us, the users. Apple’s decision to rebrand AI as “Apple Intelligence” highlights their focus on user…

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FeDev

CTO | Full Stack Developer | UX/UI enthusiast. I like personal finance, build saas and personal products. My goal is financial independence